Phetogo Kubheka;s journey as a Sales Executive to a Key Account Manager, in the events and exhibition sector has been an example to many on how transformation can be achieved in this sector. With over 14 years of experience in the MICE sector, Mrs Kubheka’s 2018 selection as one of the top 40 women in MICE is one that the Synergy Business Events shareholders can be proud of. As a former AAXO board member, Phetogo’s particular interests in large scale exhibitions and her knowledge of the industry has contributed to the successes achieved with our clients. Today Phetogo’s occupies the role of leading the Operations at Synergy Business Events which includes ensuring that we meet our delivery obligations. Whilst, project implementation is one the corner stones of the business. Phetogo and the operations team, apply their certified Prince2 project delivery methodology as a principle. Phetogo joins the Synergy Business Events leadership team with her expertise in maintaining relationships with suppliers and industry stakeholders as well as executing best practice trade and consumer events.