EXPERIENCED INNOVATIVE
PROFESSIONAL
CONNECTING BRANDS AND IDEAS
OUR TRUE PASSION
Synergy Business Events has been a trusted partner in local and international events and exhibitions since 2010. Our extensive experience with a highly skilled team that extends across some of the biggest exhibitions and events in Africa, including Comrades Marathon Expo(2020) GovTech (2019), and The Lilizela Tourism Awards (2019).
Our commitment and continuous growth has managed to establish Synergy Business Events in the MICE (Meetings, Incentives, Conferences and Exhibitions) Industry. As a proud Level 1 BBBEE Company, we boast credentials of having hosted some of the country’s largest events and exhibitions.
Upcoming Events
Experienced
Synergy Business Events has been crafting quality business events and exhibitions since 2011. We are regarded as the go-to agency for large scale event solutions across Africa and abroad.
Innovative
Agility and sustainability are the core of our events as we ensure that your events are environmentally-friendly, digitised for management efficiency and leave the lowest carbon footprint possible.
Professional
We’re trusted by the biggest in the business and it’s not for no reason. Our professional team has steered the ship for hallmark events such as Meetings Africa, Africa’s Travel Indaba and more.
Events Showcase
IMEX Las Vegas
IBTM Americas is the leading international trade show that connects the meetings and events industry across North America, Latin America, Europe and beyond. Synergy Business Events managed the logistics for the South African Tourism pavilion at the exhibition.
EIBTM Barcelona
IBTM Americas is the leading international trade show that connects the meetings and events industry across North America, Latin America, Europe and beyond. Synergy Business Events managed the logistics for the South African Tourism pavilion at the exhibition.
Meetings Africa
Synergy Business Events has managed Meetings Africa, Africa’s premier business tourism event, for the past twelve years on behalf of the South Africa National Convention Bureau at the Sandton Convention Centre. Exhibitor numbers have grown year-on-year within the 5000m2 exhibition hall.
Africa’s Travel Indaba
Africa’s Travel Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. It showcases the widest variety of Africa’s best tourism products and attracts international buyers and media from across the world. Africa’s Travel Indaba is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd.
Comrades Marathon Expo
Spread over 5,000 square metres, the three-day Expo is for the first time in 22 years hosted at the Durban International Convention Centre (DICC). The iconic expo has a long history with the City of Durban as the main registration point for athletes registering for the Comrades Marathon. Held at Durban’s landmark venue, the expo brings together runners, supporters, sporting enthusiasts, Comrades Marathon sponsors and partners, as well as local and international visitor. Synergy Business Events was appointed as the exhibition management company for the Comrades Marathon Expo 2022 year.
Lilizela Awards
Since their inception in 2013 by the Minister of Tourism, the Lilizela Tourism Awards have been dedicated to highlighting excellence in the tourism industry. These awards focus on celebrating and rewarding businesses that deliver exceptional, world-class products and services. By setting high standards, the awards enhance South Africa’s reputation as a top global destination, ensuring memorable experiences across all aspects of tourism.
GovTech
GovTech involves using technology to modernize and improve government operations, services, and policies. It includes digital platforms, data analytics, smart infrastructure, cybersecurity, and AI. Benefits are increased efficiency, transparency, accessibility, and cost savings. Challenges include addressing the digital divide, ensuring data privacy, achieving interoperability, and managing change. Overall, GovTech aims to enhance how governments serve and engage with their citizens
The Cape Town Beverage Show
The Cape Town Beverage Show is proud to announce its fourth edition in November 2024, owned by The Cape Town International Convention Centre and managed by Synergy Business Events, it aims to bring the best selection of small batch South African beverages on show. Visitors will have the opportunity to not only taste and purchase a wide selection of beverages, but also learn about the different techniques used in creating these unique beverages on a small-batch scale.
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Industry Partners
IMEX Frankfurt
IMEX in Frankfurt is the largest trade show in Europe for the meetings and events industry. The exhibition brings together global event planners and buyers with significant buying power.