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Synergy Business Events has been a trusted partner in local and international events and exhibitions since 2010. Our extensive experience with a highly skilled team that extends across some of the biggest exhibitions and events in Africa, including Comrades Marathon Expo (2020) GovTech (2019), and The Lilizela Tourism Awards (2019).

Our commitment and continuous growth has managed to establish Synergy Business Events in the MICE (Meetings, Incentives, Conferences and Exhibitions) Industry. As a proud Level 1 BBBEE Company, we boast credentials of having hosted some of the country’s largest events and exhibitions. Website Structure 5 

Our ability as an organization allows for us to be scalable and provide best of breed technological platforms for our events. This includes an integration of physical and virtual events through social media and meeting platforms. 

The 2020 COVID pandemic has meant that we provide our clients with business events solutions to meet the new way of managing Meetings, Incentives, Conferences and Exhibitions. 

Experience Synergy Business Events has managed and coordinated a variety of events including conferences and large-scale international events.

Experience Project Recognition

  • 2015

    South African International Renewable Energy Conference (SAIREC)

    In October 2015, Synergy Business Events managed 7 500m2 of exhibition and catering space for SAIREC 2015 at the Cape Town International Convention centre on behalf of Event Dynamics and the Department of Energy.  South Africa was the sixth country, and the first in Africa to host the International Renewable Energy Conference.

  • 2015

    Southern African Neurological Rehabilitation Association Conference and Exhibition (SANRA)

    In August 2015, Synergy Business Events on behalf of the Southern African Neurological Rehabilitation Association managed the 7th Biennial SANRA exhibition at the Wanders Club. It incorporated an academic conference programme together with an exhibition supported by the neuro rehab industry.

  • 2015

    2nd World Congress on Healthy Ageing (WCHA)

    In July 2015, Synergy Business Events managed the exhibition component of the 2nd World Congress on Healthy Ageing on behalf of the Healthy Ageing Society of Africa and the Malaysian Healthy Ageing Society at the Sandton Convention Centre.  This was a global forum for internationally renowned experts to address the healthy ageing issues faced by society.  It incorporated an academic programme and a consumer programme and an exhibition.  WCHA 2015 was supported by the National Convention Bureau and the City of Johannesburg.

  • 2012

    South African Paediatric Association Conference and Exhibition

    In 2012 Synergy Business Events managed the South African Paediatric Association Exhibition on behalf of Event Dynamics at the Protea Hotel Ranch Resort & Lion Park.  The exhibition took place in a temporary structure.

  • Meetings Africa

    Synergy Business Events has managed Meetings Africa, Africa’s premier business tourism event, for the past twelve years on behalf of the South Africa National Convention Bureau at the Sandton Convention Centre.  Exhibitor numbers have grown year-on-year within the 5000m2 exhibition hall.

  • Africa’s Travel Indaba

    Africa’s Travel Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. Synergy Business Events has been appointed as the exhibition management company to manage Africa’s Travel Indaba since 2018.

  • 2019

    Lilizela Tourism Award

    The Lilizela Tourism Awards is an event held annually to honour excellence in South Africa’s tourism and hospitality industry. Synergy Business Events were secured to manage the branding for the event, Sustainability Village which is inclusive of ten arts and crafts vendors as well as marketing collateral for the event.

  • 2019

    GovTech Event

    The State IT Agency’s GovTech is the annual meeting platform for representatives from government and industry to connect in serving citizens to better use information and communications technologies. Synergy Business Events was tasked to manage the sponsorship portfolio for the event as well as the infrastructure build for SETA’s stand.

Industry Partners


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