The Music and Lifestyle Expo encompasses a whole spectrum of Music from Afrobeat’s, to Soulful Jazz fusion, Amapiano, HipHop and so much more, to the business that drives the industry. The Lifestyle element is where culinary arts meets fashion, meets trade, meets dance and arts. This one of its kind exhibition drives an integrated perspective including evolving new business ideas, industry networking and artistic fusions and is the emergence of a truly diverse arts and culture heritage through the Music and Lifestyle Expo.

Synergy Business Events has managed Meetings Africa, Africa’s premier business tourism event, for the past twelve years on behalf of the South Africa National Convention Bureau at the Sandton Convention Centre.  Exhibitor numbers have grown year-on-year within the 5000m2 exhibition hall.

Africa’s Travel Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar. It showcases the widest variety of Africa's best tourism products and attracts international buyers and media from across the world. Africa’s Travel Indaba is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd. Africa’s Travel Indaba has won the awards for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.

The All Sport Expo is South Africa's only all-inclusive indoor, outdoor and water sports exhibition under one roof! This consumer event is the perfect one-stop-shop for those looking to upgrade their life in the areas of sports, health and wellness. At this event, you’ll have access to the latest sporting equipment, technology, nutrition, accessories, apparel and peripherals. There will also be demos, displays and distributors on the floor.

The Annual Proudly South African Buy Local Summit and Expo will be hosted at the Sandton Convention Centre, Johannesburg on 17th and 18th March 2025 and will provide exposure to the exhibiting companies as part of the Proudly SA member benefits and other local manufacturers (non-member companies) to attend the two-day event. Approximately 200 exhibitors are targeted to participate in the Proudly SA Buy Local Expo. Five hundred public day visitors, 600 SMME delegates, and 600 delegates and leaders from the business sector, government, labour and the wider community will be invited to the two-day Buy Local Summit. Platforms that […]

At the heart of the Expo is a captivating Markets access trade exhibition, where entrepreneurship, takes the centre stage. Dive into a world of Entertainment and Food Activations that will tantalize your senses. Engage with thought-provoking Educational Seminars on Lifestyle and Business trends that promises to inspire and empower. This extraordinary 2-Day Event is set to take place on the 14th and 15th of November 2025 at the prestigious Sandton Convention Centre. We offer flexible access options, with day and weekend passes available. With these passes, you can immerse yourself in all the music performances, explore the expo, and enjoy […]