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The Music and Lifestyle Expo encompasses a whole spectrum of Music from Afrobeat’s, to Soulful Jazz fusion, Amapiano, HipHop and so much more, to the business that drives the industry. The Lifestyle element is where culinary arts meets fashion, meets trade, meets dance and arts. This one of its kind exhibition drives an integrated perspective including evolving new business ideas, industry networking and artistic fusions and is the emergence of a truly diverse arts and culture heritage through the Music and Lifestyle Expo.

Meetings Africa 2024 will see the 18th advent of this Business Events Trade Show, owned by South African Tourism, with the specific objective of creating a market access platform, for African Business Events Products. It serves as the primary platform to enable the growth of the business events industry on the continent and ultimately contributes towards its economic growth.

Meetings Africa is a 2-day trade show with a dedicated Educational Day which is executed in conjunction with the key global, continental and national industry associations.

Meetings Africa exists to provide a platform for exhibitors to showcase their offerings to International and local buyers, African associations and corporate planners. It is the most formidable platform on the continent for you to meet face-to-face with the most influential buyers in the world, and to be part of Africa’s growth.

BONDay: 26th February 2024
Show Days: 27th – 28th February 2024

Africa’s Travel Indaba is one of the largest tourism marketing events on the African calendar and one of the top three ‘must visit’ events of its kind on the global calendar.

It showcases the widest variety of Africa’s best tourism products and attracts international buyers and media from across the world. Africa’s Travel Indaba is owned by South African Tourism and organised by Synergy Business Events (Pty) Ltd.

Africa’s Travel Indaba has won the awards for Africa’s best travel and tourism show. This award was presented by the Association of World Travel Awards.

BONDay: 13th May 2024

Show Days: 14th – 16th May 2024

The Cape Town International Convention Centre is delighted to announce the launch the much-anticipated AllSport Expo in September 2024. This is a sport and wellness consumer exhibition for outdoor, indoor, and water sport, with a focus on health, nutrition, medical and wellness products. This Exhibition is proudly managed by Synergy Business Events.

Show Days: 27th – 29th September 2024

The Cape Town Beverage Show is proud to announce its fourth edition in November 2024, owned by The Cape Town International Convention Centre and managed by Synergy Business Events, it aims to bring the best selection of small batch South African beverages on show. Visitors will have the opportunity to not only taste and purchase a wide selection of beverages, but also learn about the different techniques used in creating these unique beverages on a small-batch scale.

Show days: 22nd to 24th November 2024


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